Digital Marketing & Growth
Digital marketing strategies for 2026: Google Ads, Meta Ads, first-party data, Click-to-WhatsApp campaigns, Demand Gen, and ROI-focused tactics for Latin American markets.
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Frequently asked questions
What digital marketing channels work best in LATAM?
In Latin America, WhatsApp, Instagram Reels, and Google Search dominate. Click-to-WhatsApp ads on Meta generate the lowest CPLs, while Demand Gen on Google reaches YouTube, Gmail, and Discover audiences.
How important is first-party data in 2026?
Critical. With third-party cookies disappearing, advertisers with solid first-party data infrastructure (CAPI, CRM integration, Customer Match) have a measurable competitive advantage in targeting and attribution.
What is Demand Gen in Google Ads?
Demand Gen replaced Video Action Campaigns (VAC) in 2025. It covers YouTube Shorts, In-Stream, In-Feed, Gmail, and Discover with AI-powered creative generation and Target CPC bidding.